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PAY PER CLICK (PPC) SPECIALIST

Job Description

  • Create and manage Pay Per Click (PPC) campaigns across multiple search engines including Google Adwords, Yahoo and MSN.
  • Develop lists of potential key words/phrases by understanding the marketplace, using keyword research tools like Keyword Tracker, Keyword Discovery, competitor evaluation, and client interaction
  • Write ads and test alternate wordings to improve conversion rates
  • Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary
  • Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates
  • Lead and mentor the team of Paid Search Engine Marketing Professionals

Candidate Profile

  • Bachelor’s degree in Business, Marketing, Advertising or Communications
  • 2+ years hands on experience in managing high volume Pay per click accounts.
  • Extensive knowledge of Tier-1 PPC Search Engine platforms (Adwords, Overture, MSN), paid search, bidding & keyword management, tracking tools, etc.
  • Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.)
  • Google Adwords Qualified Professional & Yahoo Sponsored Search Ambassador designations (not required, but a major plus)
  • Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously
  • Very strong analytical skills in regards to ROI optimization
  • Strong verbal, written and interpersonal communication skills
  • Excellent communication, interpersonal, presentation skills
  • Excellent written and oral communication and presentation skills

Experience: 2 - 4 Years

Compensation: No Bar for the Right Candidate

Requirement: Immediate

Location: Pune, India

Ref. ID: RU/SEM/2007 (Quote this reference ID while applying)

E-mail: Please send your resumes to our Human Resource department at hr@rankuno.com

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