PAY PER CLICK (PPC) SPECIALIST

Job Description

• Create and manage Pay Per Click (PPC) campaigns across multiple search engines including Google Adwords, Yahoo and MSN.
• Develop lists of potential key words/phrases by understanding the marketplace, using keyword research tools like Keyword Tracker, Keyword Discovery, competitor evaluation, and client interaction
• Write ads and test alternate wordings to improve conversion rates
• Expand campaigns and increase effectiveness by continually monitoring, testing and updating ad placements as necessary
• Providing detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates
• Lead and mentor the team of Paid Search Engine Marketing Professionals

Candidate Profile

• Bachelor’s degree in Business, Marketing, Advertising or Communications
• 2+ years hands on experience in managing high volume Pay per click accounts.
• Extensive knowledge of Tier-1 PPC Search Engine platforms (Adwords, Overture, MSN), paid search, bidding & keyword management, tracking tools, etc.
• Highly knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.)
• Google Adwords Qualified Professional & Yahoo Sponsored Search Ambassador designations (not required, but a major plus)
• Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously
• Very strong analytical skills in regards to ROI optimization
• Strong verbal, written and interpersonal communication skills
• Excellent communication, interpersonal, presentation skills
• Excellent written and oral communication and presentation skills

Experience: 2 - 4 Years

Compensation: No Bar for the Right Candidate

Requirement: Immediate

Location: Pune, India

Ref. ID: RU/SEM/2007 (Quote this reference ID while applying)

E-mail: Please send your resumes to our Human Resource department at hr@rankuno.com