Salt, Pepper and Seasonings!

In an effort to get higher search engine rankings various methods are employed. Finding just what algorithms are at play and strategizing your SMO and SEO tactics to win against the odds are important. SEO and SMO play vital roles in winning traffic to your site. Once you’ve got traffic flowing, conversions to cash are [...]

Local Search Optimization – I – On-Site Tactics:

Wikipedia defines Local Search as:
“Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name [...]

Real-time Search – A Definitive Rundown

Real-time search is an area generating quite a buzz these days. Get a lowdown on the different sides of the real-time search story.

Comparison Shopping Glossary

Find below definition of important terms used in comparison shopping engines:

Category CPC:
The specific category CPC set for a particular category.
CPC (Cost Per Click):
There is a floor bid price; the vendors bidding above the floor price are ranked from highest to lowest in shopping search engines.
CTR (Click thru rate):
CTR is the number of times a listing [...]

How to net the search engine spiders

Search engine optimization (SEO) is the process of studying the search engines and their indexing algorithm in and changing or designing a web site to rank high on user searches. Rank is the relative position in the search engine results page for a keyword / key phrase search.
No fancy links, no doorway pages, no spamming [...]

Search Engine Optimization Basics

Search engines are the doorway to the Internet. They are perceived as ‘independent rating authority’ by most web suffers. Good ranking on search engine drives ‘free, qualified’ traffic to websites.
Search engine optimization ensures accessibility of website to search engines for the desired search terms.
But what are search engines?
Consider Search engines as the ‘smart’ Yellow pages [...]