Comparison Shopping Glossary

Posted by | Bhaskar Thakur | July 22, 2009 | No Comments

Find below definition of important terms used in comparison shopping engines:

Category CPC:
The specific category CPC set for a particular category.
CPC (Cost Per Click):
There is a floor bid price; the vendors bidding above the floor price are ranked from highest to lowest in shopping search engines.
CTR (Click thru rate):
CTR is the number of times a listing has been clicked compared with the number of times a listing appears in search results.
Feed Data:
Product details added in a specified format to shopping search engines. Tip: Complete feed with all data helps boost position.
Product Pricing:
The price of the product charged from the customer. Tip: Lower price boosts position.
Search Relevance:
Shopping search engines matches Title/Description of a product to search query and displays the results.
Top BID:
Top spot (highest visibility) goes to the highest bidders. Below these listings others are minimum category bid.
User Feedback:
Many shopping search engines allow users to rate and provide feedback for a product. Tip: Better user rating boosts position.