Is your website ready for the Holiday Traffic?

Posted by | Bhaskar Thakur | August 14, 2009 | No Comments

The last quarter is the most critical for all retailers, online or real world. According to comScore Online holiday spending in 2008 fell 3% compared to 2007. EBay.com recorded 85.4 million visitors in the last quarter of 2008, down 3.9% from 2007.

Let’s accept, 2009 is going to be a tough Holiday Season for Retailers; Online Retailers included. Various estimates indicate a maximum increase of 4% to Shrinking Retail E-Commerce space in 2009. 

At RankUno we believe , at best,  Online Spending will remain flat this Holiday season. Is your website ready to make the maximum in a shrinking economy? 

Here’s a checklist for your website:

Shopping Cart Experience

Is the Shopping cart intuitive?

Is the Shopping cart drop out above the industry average?

Does the Shopping cart have graphical overlays?

Does the Shopping cart estimate and display shipping cost at ever stage?

Is Shopping cart the pivot of user experience?

Internal Search

Is Internal Search box Prominent on all important pages?

Have you tested the results of the internal search?

Product Suggestions Cross Sell and Upsell

Does your website have product suggestion engine?

Is your product suggestion engine intelligent (learn from historical purchase data)?

Customer Support and Live Chat

Do you have a Toll Free number?

Are there Agents to answer the call 24X7?

Do you have Live Chat to support online customers?

Are your agents trained in Sales and know Product Features?

Product Display and Images

Does your website provide multiple views of the product?

Do you have 3D (360°) view engine?

Product/ Price Comparison Engine

Does your website have a product comparison engine that works on various decision parameters and product features.

If you sell at the lowest price do you have the competition price comparison on your website?