Comparison Search Optimization
Alternate, Targeted
Comparison Shopping Search Engine

COMPARISON SHOPPING Marketing

 
 
Shopping search resource center

Access the Ready to use DataFeed templates for major comparison engines. These templates also carry helpful comments explaining the meaning of columns.

Major Comparison Search Engines

Price Comparison Search Engine

Price Comparison Search Engines

PriceGrabber Comparison Shopping Engine

ShopZilla Comparison Shopping Engine

Froogle Comparison Shopping Search Engine

Nextag Comparison Shopping Search Engines

Cnet Shooping Search Engine

Accelerate your online sales with "Comparison Search Marketing" service.

Comparison Search Feed Management service consists of:

Comparison Search Data Feed Creation


This is the first step and we start with taking the dump of the product details from your database. We filter and re-organize the information in multiple formats to suit every comparison search engine (Froogle, Yahoo Shopping, Shopzilla, MSN Shopping, Shopping.com, PriceGrabber, NexTag, CNET and others). Every comparison search data feed is unique and the image below illustrates what goes in these data feeds.

Comparison Search Engine Datafeed
Click on the image to Enlarge (Opens in a Pop-up)

Comparison Search Data Feed Optimization


The next step is data feed optimization. Comparison search experts at RankUno work on the basic data feed and tweak it to suit the specific data format of individual comparison search engines. This ensures you stay ahead of competition in the listings. Product categorization ensures each product getting placed in the desired product category at each shopping comparison search engine. Data feed optimization includes the including relevant product keywords in the product titles, product descriptions and other attributes to achieve higher placement.

The image below illustrates the nuances of various comparison search algorithm.

Comparison Search Engine Datafeed Optimization






Click on the image to Enlarge (Opens in a Pop-up)


Comparison Search Data Feed Submission


The next step is submitting the comparison shopping search data feed to the shopping search engines. At times it is not a simple submission and we have to tweak and resubmit the feeds until we get the products listed in the desired categories.

Comparison Search ROI Tracking and Reporting


After the feeds are live some comparison search engines allow improving placements through bids. RankUno Comparison search experts set up the bids to maximize Return on Investment on the comparison search engines. We measure, evaluate and optimize the bids periodically to get you maximum from every $ spent. We track changes in buying behavior, seasons, fashion trends, competitor tactics and algorithm and policy changes on the comparison search engines to keep you ahead of the competition.

Shopping Search and 2009 Holiday Season


In this holiday season, more shoppers will turn to the comparison shopping engines to hunt for bargain. RankUno would help you maximize this opportunity.

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