Performance Driven Internet Marketing

Step 2: Internet Marketing Plan Setup
At the Internet Marketing setup stage we take the strategies from Step 1 and implement it on your website. We split the Integrated Strategies into SEO, PPC, Link Popularity, Social Media and other activities and assign specialists for each. We also develop some quick wins for you. Clients with their first foray into online marketing will get to experience the potential returns at this stage. Other businesses will start experiencing a shift in the results they are generating out of their current initiatives.

SEO Plan Setup

We optimize all aspects of a webpage as per the current Search Engine Algorithm. However, we believe that content on a website is primarily for the visitors and not bots. User experience is what drives our on page optimization plan.

PPC Setup

PPC setup phase consists of Keyword and Ad Development, Campaign setup and testing. It includes competition strategy analysis.

Social Media Setup

We integrate the key Social Media drivers into the website and also prepare the ground work for a long term Social Media Marketing campaign.

Step 3: Internet Marketing Tactics Maintenance
This is the ongoing activity where we measure the results against the benchmarks and tweak the program. We also closely monitor the competition and implement proactive and reactive changes to the program.

SEO Maintenance

We closely monitor the indexing and ranking across search engines and tweak the optimization as needed. This also includes key phrase expansion to include seasonal searches and new geographies.

PPC Maintenance

PPC maintenance includes continuous fine tuning of campaigns to improve key success matrices including ROAS (Return on Advertizing Spend), Conversion, Click Through etc.

Social Media Marketing

Social Media Marketing includes continuous monitoring the Buzz in the social media space, monitoring competition and implementing new tactics to reach out to the thought leaders and brand ambassadors.

Back to Internet Marketing Process - Step 1