RankUno Shopping Comparison Search Engine Marketing

Comparison Shopping Engines

Have you made comparison shopping sites (Froogle, Yahoo Shopping, Shopzilla, MSN Shopping, Shopping.com, PriceGrabber, NexTag, CNET and others) integral part of your online marketing plan?

Believe it or not your customers are already using comparison search engines to simplify their life and get the best bargain.

Not convinced? Consider following statistics:

Find below definition of important terms used in comparison shopping engines:

1. Category CPC:
   The specific category CPC set for a particular category.
2. CPC (Cost Per Click):
   There is a floor bid price; the vendors bidding above the floor price are ranked from highest to lowest in shopping search engines.
   
   
3. CTR (Click thru rate):
   CTR is the number of times a listing has been clicked compared with the number of times a listing appears in search results.
4. Feed Data:
   Product details added in a specified format to shopping search engines. Tip: Complete feed with all data helps boost position.
5. Product Pricing:
   The price of the product charged from the customer. Tip: Lower price boosts position.
6. Search Relevance:
   Shopping search engines matches Title/Description of a product to search query and displays the results.
7. Top BID:
   Top spot (highest visibility) goes to the highest bidders. Below these listings others are minimum category bid.
8. User Feedback:
   Many shopping search engines allow users to rate and provide feedback for a product. Tip: Better user rating boosts position.

For any other details on shopping comparison engines, feel free to Contact Us.