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Optimize for Holiday season
Optimization for Holidays is a concept retailers have religiously followed year after year. Huge Santa cutouts,
gifts and mailers are integral to the holiday marketing plan of every store. For the last couple of years online
retailers have given a new meaning and a twist to the phrase ‘optimization for holiday season’.
Holiday shopping has undergone a dramatic shift and despite all efforts by traditional retailers to boost ‘in store’
Christmas sales, online shopping is growing popular every year. Consumers are ready to shop early and from home in
order to avoid the long lines in the last days before Christmas. It has been observed that customers begin “serious”
holiday shopping before Thankgiving; which means you should optimize for Holiday season traffic much earlier.
Last year eMarketer projected online spending in the holiday months to grow 29.3%, totaling $16.7 billion.
Source: eMarketer.com
Is your eBusiness prepared for the most critical period of the year—the make-or-break holiday months of November and
December? If you have not already made plans to make the most of this years predicted, recording breaking Holiday
shopping growth, then it may be too late. Your competitors already have optimization plan for holiday season 2005.
RankUno can help you with a dual search marketing strategy, combining Natural optimization
for holidays and, targeted pay-per-click campaigns.
We will put together a plan to significantly increase your website’s rank on the search terms in vogue this holiday
across major search engines and directories.
Our Holiday optimization strategy includes selecting seasonal keywords to best suit your business, designing custom
pages with messaging that resonate with holiday shoppers. We design pages with message suitable both for Natural
Search results and PPC campaigns. We will also get you on the shopping engines like Yahoo,
Froogle, Shopping.com.
We will also identify and eliminate possible spider stoppers, indexing problems, broken links and dead ends that bottle
neck Santa’s (read: search engine spiders) crawl.
For more on how we can help you in developing a comprehensive holiday optimization strategy feel free to contact us for a
customized holiday optimization plan and a no obligation quote.
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eBusiness Consulting
