Online PR:

Online Public Relations (PR)

What is Online PR?

Online PR lets you reach out to influencers, decision makers and customers economically and fast. Online Public relations cuts the time to market and allows you to develop better relationship with the target audience.

Internet-enabled audiences have changed the face of corporate communications. We believe that there are 5 basic tools for Online PR.

1. Corporate Web Site with Media Centre:

The corporate website is your identity in the virtual world. For your online customers, target audience and influencers your website is everything from the reception to Sales force. For effective Online PR it is thus necessary to have an intuitive website. The media centre should have all the information about the company and the ‘news’. PR professionals often frequent the media centre for ‘stories’.

2. Press Release and Newsletter:

Out of sight is out of mind, especially in the cyber world where your customers and visitors are exposed to millions of pieces of information everyday. Press Release is an effective Online PR tool and helps you reach out to the influencers and press. With a contextual and periodic newsletter you ensure that people who matter to your business remember you even if they forget your website’s domain name. Of course, Newsletters have a tremendous impact on your branding and Brand recall.

3. Blog:

Weblogs or Blogs as they are popularly called is informal channel of communication and very effective tools for Online PR. News articles and stories that cannot be put on the corporate website can be easily incorporated in Blogs. For smaller organizations and individuals Blogs can actually replace the website.

4. Corporate Intranet and Client Extranet:

Corporate Intranet and Client Extranet are vital tools of communicating with all stake holders; internal and external. These are platforms that not only pass on confidential information but also reinforce the brand message and corporate identity. A must for Online PR and Knowledge Management.

5. Crisis Management Site:

You do not need this Online PR website until there is negative publicity or a Brand or company related situation. These websites can be used for immediate assistance with preventing or responding to serious reputation threats and/or business interruptions.

How Online Public Relation can help you?

Online PR tools optimized for search engines helps promulgate message to influencers cost effectively. These tools help you establish one on one relationship with the stake holders in your business. Online Public relation also carries the credibility that comes with endorsement by third party of repute.

RankUno Online Public Relation Service

We at RankUno understand the impact positive press can have on your business. We can show you how to take full advantage of the Online PR tools and methods to improve your Website's search engine ranks. We will draw out a customized Online Public Relation strategy for you and implement it. Our services include:

• Online PR strategy development
• Corporate Website and Media centre planning and development
• Corporate Intranet and Extranet planning and development
• Press Release Writing, Editing and distribution
• Newsletter creation and distribution
• Blog creation and management
• Crisis Public Relations

Our Online PR service ensures:

• Same Day Distribution
• Streamlined Submission Process
• Personalized Service
• Advanced Distribution Options
• Increased Search Engine Visibility