We create Content Marketing Framework for success. Our model creates an environment to cut through category complexities, increase conversations with your prospects & establish a strong bond with customers as they move through the sales funnel. Our Content Development & Roll Out Plan proactively covers each stage of buyer’s journey by producing content based on its credibility, viability, accessibility, virality & longevity.
Our Approach
Content marketing is an inbound marketing that engages with your audience, builds conversation around your brand & aligns with your sales funnel. Our well segmented content & distribution system circumvents some of today’s digital challenges through 3 strong pillars of Understanding, Create & Distribute.
Understand
Same Content Strategy won’t work for every business, our strategy revolves around knowing your customer’s problem areas, needs & preferences. We created a methodology to understand and process social conversations, search results, media output and other key inputs to determine critical content topics.
- Listen: We listen to your customers to create informed content. Before kick starting your content marketing journey, we conduct full scale content assessment and review search results, social listening, industry news, paid program engagement results
- Analyze: The data collected based on the assessment is tracked by our team through analytics. With our years of analytic experience, we cognize if the content process aligns with your business goals
- Action: We tailor make your content strategy based on our understanding & analysis. We make the effort to cover the entire digital ecosystem – knowing your buyer’s persona, our capabilities to promote, identify content topics, leading influencers & thought leaders
Create
Today’s skeptic customers prefer organic content more than ads and let non-sales & engaging brand content influence their buying decisions. Creating quality, timely & relevant content is the core part of our service. Our powerhouse creative team of copywriters, content managers, editors, designers, researchers & SEO experts develop content to initiate conversations & capture attention of your highly valued customers & prospects.
- Relevance: Content is good only when it’s relevant, timely & accessible. We use Content Creation Engine to monitor the online environment & conversations to turn around appropriate & engaging content. We evolve our content strategy based on user intent, multiple device accessibility, keyword search & top of mind trends to encourage visibility
- Development: Every business needs personalized content based on audience preferences; each piece published online should be unique, attention grabbing & narrate your brand story. We have a proficient team of experienced storytellers & designers to create optimized content across all digital platforms including blog posts, e-books, infographics, videos, snippets, social media posts, banners & other sales enablement collaterals
- Deployment: For a better search presence, strong brand awareness & greater ROI, effective deployment of content is a key to success. Through the combination of various tools & techniques, we intend to publish the content by optimizing the keywords for successful SEO & SMO. We ensure that your content gets valuable views, shares & backlinks that will increase visibility & traffic to your website
Distribute
Once the content is developed, it is all geared up to be published across the web. In the age of information overload, creating ideal space & letting people see your content is quite challenging. Our well-rounded distribution strategy ensures that your content is heard and seen by the world. Different platforms serve distinct purpose in driving sales leads, with strategic segmentation, we aim to widen the funnel and improve the efficacy of each platform to deliver best results.
- Owned content distribution: These channels include web platforms owned by the brand, website, mobile app, social media platforms. These platforms can be leveraged to promote personalized SEO based brand content such as blogs, white papers, newsletters, social media posts
- Earned content distribution: This includes third party channels such as LinkedIn, Twitter, Facebook etc to accelerate exposure & awareness. Through hyper focused targeting in conjunction with paid & organic search, we propel customer engagement through reposts, reviews, mentions & shares
- Paid content distribution: By integrating programmatic ad platforms such as PPC, display ads, retargeting, influencers, social media ads, we can move our prospects from the path of awareness to conversion. With a mix of paid promotions & organic content, our goal is to maximize the efficiency of search engine campaigns
