Whether its B2B or B2C, businesses have recognised the ability of Social Media Marketing of not only creating awareness but also influencing the consumer’s buying behavior. Our two-way mission of employing social media is to promote your brand/product and align your culture & vision with consumer behavior and interests. We expand your social footprint, curating focused strategic initiatives by harnessing both Organic & Paid Social Media to achieve your goals.
Organic Social Media
Organic Social Media is fairly popular among the users & business community, as it gives plenty of opportunities to connect, build trust and nurture customer relationships at scale. We plan & manage organic social media campaigns to engage with your customers for four major objectives.
- Voice out your brand personality to either fulfill or create intentional need for them
- Keep your audience inspired & informed with a stream of interesting & relevant posts
- Build long lasting relationship by engaging with your customer at every stage of the funnel
- Develop trust & credibility by managing customer service & grievances through excellent customer support
With new algorithm updates & organic media becoming more competitive, we focus on designing content that is more meaningful, engaging & responsible. Whether it’s B2B, B2C, Startups, Ecommerce or Non-profits, we customize solutions, segment the messaging and reach out to relevant platforms; Facebook, LinkedIn, Instagram, Twitter, Pinterest, YouTube and many more.
Paid Social Media
With the world’s most popular social platforms reaching their saturation point, brands find it a bit challenging to let their content be seen only with the organic reach. With the best possible mix of paid & organic campaigns, we envision to start with an extra boost to speed up views, sustain traffic & prolong engagement with your users. We understand that paid social differs on each social media platform; with twitter focusing on short term content, Instagram interested in visual content, Facebook having a marketplace for shoppers & LinkedIn being the home ground for professionals. We make sure that your consumers start their buying journey by catching a glimpse of your brand on their newsfeeds; we explore, design & offer paid social campaigns depending on your business needs & objectives. We streamline methods including PPC, Sponsored Content, User Generated content, Influencer Outreach or display ads aligning with your consumer profile & brand goals.
Social Media Trends for 2019
2019 is a year of data. And, everyone has been predicting it. With the growth of AI and machine learning, with the focus on data privacy, 2019 is going to be an exciting year for social media. Here are some of our predictions for how social media will shape over the coming year.