Client Background:
Client is a leading ecommerce store in the United States specializing in high-quality ice cream cups and lids, approached our PPC agency with a goal to boost their online presence, increase sales, and outshine competitors in the highly competitive frozen dessert packaging industry.

Despite offering premium products, Client struggled to stand out in the crowded market. They sought to increase their revenue substantially while maintaining a healthy return on investment (ROI).

Strategy and Approach:

  1. Thorough Market Analysis:
    Conducted an in-depth analysis of the ice cream packaging market to identify key competitors, customer behaviors, and industry trends.
  2. Customized PPC Strategy:
    Crafted a tailored PPC strategy focusing on Google Ads and Facebook Ads to target audiences at different stages of the buying journey.
  3. Keyword Research and Optimization:
    Conducted extensive keyword research to identify high-performing keywords related to ice cream cups and lids. Optimized ad copy and landing pages for relevance.
  4. Ad Copy Crafting and A/B Testing:
    Developed compelling ad copies highlighting Client’s unique selling propositions. Implemented A/B testing to refine messaging and maximize click-through rates.
  5. Dynamic Product Ads:
    Implemented dynamic product ads on Google to showcase specific ice cream cup and lid products to users who had previously visited the website, encouraging repeat purchases.
  6. Budget Optimization:
    Strategically allocated budget across different campaigns and platforms based on performance, ensuring efficient spending and a positive ROI.
  7. Conversion Tracking and Analytics:Implemented robust tracking mechanisms to monitor user interactions, measure conversion rates, and analyze the effectiveness of each campaign.


  1. Double Revenue:
    Within the first 6 months of the PPC campaign, Client experienced a remarkable 2x increase in revenue, exceeding their initial expectations.
  2. Increased Brand Visibility:Achieved top positions on Google for relevant keywords, significantly boosting Client’s brand visibility in search engine results.
  3. Improved Conversion Rates:
    Targeted ad copies led to a substantial increase in conversion rates, converting more website visitors into customers.
  4. Enhanced Customer Retention:
    Dynamic product ads contributed to improved customer retention, with repeat purchases becoming a significant source of revenue.
  5. Cost-Effective Advertising:Through continuous monitoring and optimization, the PPC campaigns delivered a consistent ROAS, ensuring maximum value for the advertising budget.

+203% increase in paid revenue May-Oct, 2022 vs May-Oct, 2023 ($1,623,529 vs $3,300,871).


Client’s partnership with RankUno transformed their online presence and substantially increased revenue. By combining strategic planning, data-driven optimization, and a focus on user experience, we were able to position the Client as a standout player in the competitive ice cream packaging market. The success of this PPC campaign underscores the potential impact of a well-executed digital marketing strategy in driving business growth and achieving measurable results.